I consulted a few years ago before Yahoo and CNET and my clients were all small businesses, even friends' sites. No matter the size of the project, you can still try to get some insight into your target audiences and what they need or want. I mentioned in a previous comment I used Search once to determine sentiment on a site vs. it's competitors by searching for a feature the site and its competitors all had, along with "like", "love", "hate", "wish", etc. I also took note of who the people were who said those things and where they were talking (forums, twitter, etc). It's a hacked manual approach and although not nearly as quality as a good market research report, at least I have a llittle bit of insight before going out to make site recommendations based solely on tags & links. If you're recommending the site build things that people want (and fix or remove things that they dont), you're more likely to gain links and traffic naturally.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Do not be fooled by those traffic sellers promising thousands of hits an hour. What they really do is load up your URL in a program, along with a list of proxies. Then they run the program for a few hours. It looks like someone is on your site because your logs show visitors from thousands of different IPs. What happens in reality is your website is just pinged by the proxy, no one really sees your site. It is a waste of money.
For some reason I had to delete some pages, these pages are using the HTML suffix, so I blocked them in robots.txt use Disallow: /*.html, but it’s been almost a year, I found that google robot often capture these pages, How can I quickly let Google completely remove these pages? And I have removed these URL from google webmaster tool by google index-> remove URLs, but Google still capture these pages.
Make it as easy as possible for website visitors to connect with you by adding a live chat box to your homepage. Include a name and photo in the chat box so that users know they are talking to a real, live person and not just an automated robot. When there is nobody to monitor the live chat, be sure to mention that, by saying something along the lines of, “Nobody is here right now but feel free to leave a message and we will get back to you shortly!”
While most search engine companies try to keep their processes a secret, their criteria for high spots on SERPs isn't a complete mystery. Search engines are successful only if they provide a user links to the best Web sites related to the user's search terms. If your site is the best skydiving resource on the Web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the heap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
#16 is interesting because no one really knows about it. Myself and a former colleagu did a test on it about 4 years ago and published our results which conculded what you are saying. Since then I’ve been careful to follow this rule. The only issue is that often times using the exact kw does not “work” for navigation anchor texts. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I’ve also seen sites add links to 3-5 specific and important internal pages with keyword rich anchor texts, at the very top of the page in order to get those important internal links to be indexed first.
Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
We now have a dedicated SEO strategist who, among other things, develops 90 day plans for our websites. 90 days isn't longterm planning, but at least we have a strategic objective for the quarter. He also works closely with our UX team to identify the target audience - the crew that does the persona research and focus groups prior to the wireframe stage.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
I can feel the excitement in your writing, and thanks for all this free info you know how to get loyal subscribers, I believe you are one of the best in the business, no up selling just honesty, its so refreshing, i cant keep up with you I have only just finished the awesome piece of content you told me to write and just about to modify it then finally start promoting, i will be looking at this also THANK YOU, PS i couldn’t make your last course but i will get on board for the next one
It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.
Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small –- maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.
Hi there, am interested to try your trick in Wikipedia, but am also not sure of how should I do tht, coz i read some posts saying tht “Please note that Wikipedia hates spams, so don’t spam them; if you do, they can block your IP and/or website URL, check their blocking policy and if they blacklist you, you can be sure that Google may know about it.”
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.