Black hat SEO involves techniques such as paying to post links to a website on link farms, stuffing the metadata with nonrelated keywords, and using text that is invisible to readers to attract search engines. These and many other black hat SEO tactics may boost traffic, but search engines frown on the use of such measures. Search engines may punish sites that employ these methods by reducing their page rank or delisting them from search results.
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/".
Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
Hey Brian, I have landed in this blog while visiting via blog land. I must appreciate your effort to put up such informative content. As being an Internet Marketing Consultant, I would like to add few thought of my own with your valuable content. There are many people who wants HUGE number of traffic with no time at all. But as per my experience, SEO has become SLOW-BUT-STEADY process in the recent times. After so many algorithm updates of Google, I think if we will do any wrong things with the websites, that should be paid off. So without taking any risk, we need to work ethically so that slowly the website will get the authority and grab the targeting traffic. What do you think mate? I am eagerly looking forward to your reply and love to see more valuable write-ups from your side. Why don’t you write about some important points about Hummingbird Updates of Google. It will be a good read. Right brother? 🙂
Amazing article. As per my point of view, the best source of traffic in today’s world is nothing but the social networking site. A huge number of people are using social media. So, we can connect with our audience easily. While doing the research, I have found this article: https://www.blurbpointmedia.com/design-social-media-business-marketing-strategy/ which is about the developing the community on the social media. I think the best way to a successful social media account is nothing but the posting different kinds of interesting content on the daily basis!
Search engines find and catalog web pages through spidering (also known as webcrawling) software. Spidering software "crawls" through the internet and grabs information from websites which is used to build search engine indexes. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not necessarily give it a high ranking on another. Note that rather than waiting for a search engine to discover a newly created page, web designers can submit the page directly to search engines for cataloging.
For example, let’s say I have a health site. I have several types of articles on health, drug information, and information on types of diseases and conditions. My angle on the site is that I’m targeting seniors. If I find out seniors are primarily interested in information on prescription drug plans and cheap blood pressure medication, then I know that I want to provide information specifically on those things. This allows me to hone in on that market’s needs and de-prioritize or bypass other content.
Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
Smartphone - In this document, "mobile" or “mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level -- using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.
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Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
What blog posts are generating the most views? What subjects are most popular? And how can you create more, similar content? These are some of the questions you’ll want to be asking yourself as you analyze your website data. Determine what pages are resulting in the most bounces (exit pages) and the pages through which people are entering your site the most (entry pages). For instance, if the majority of people are leaving your site after reaching the About page, that’s a pretty clear indication that something should be changed there.
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As I had a teacher at school who was always really picky on how to draw conclusions I must say that the conclusions you drew for your health situation might be true, but dangerous. For example: If slightly more women than men suffer from health deseases it could be wise to write the information toward women. But, if you take search behaviour into account thing could look a lot different: It might turn up that men search more than women or that (senior) men are more present on the net than women.
Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining natural search engine placement and should be at the top of your list when mapping out your SEO strategy.
The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content42 for ranking, parsing structured data, and generating snippets.
Thanks to decreasing attention spans, it should come as no surprise that people don’t have the patience to wait more than a few seconds for a site to load. According to a study by Akamai, 40% of people leave a site if it takes more than three seconds to load. Keep users on your website by making sure that it’s running as fast as possible. A few simple ways that you can increase website speed are by reducing the number of plugins on your site, compressing images and enabling browser caching.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Create a navigation menu. For easy navigation, you should create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. Web users often look for the toolbar across the top or down the left the left hand side of the page. You shouldn't forget a link to your homepage. It’s often forgotten but very important to point your users to your homepage.
Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .
Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.
Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."