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Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47]
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Español: aumentar el tráfico en un sitio web, Русский: увеличить посещаемость сайта, 中文: 增加网站流量, Deutsch: Die Zahl der Zugriffe auf Websites steigern, Français: augmenter le trafic de votre site web, Nederlands: Meer bezoekers naar je website trekken, Čeština: Jak zvýšit návštěvnost webových stránek, Bahasa Indonesia: Menaikkan Kunjungan ke Situs Web, العربية: زيادة حركة الزيارات على موقعك الإلكتروني, हिन्दी: वेबसाइट का ट्रैफिक बढ़ाएं, Tiếng Việt: Tăng Lượng truy cập Trang web
Product images. If you think images don't play a role, think again. When many consumers search for products in the search engines, not only are they looking at the "Web" results, but they're also looking at the "images" results. If you have quality images of that product on your site -- and the files' names contain relevant keywords -- these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your store.
For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.

Laura,Great post.  This touches something I wish more SEOs practiced: conversion optimization. I think most SEOs think of what they do as a service for, instead of a partnership with clients.  The end result should never be raw traffic, but value obtained through targeted, CONVERTING traffic.You make excellent points about market research, product input, content creation, and other functions many SEOs and SEMs neglect.More and more SEO providers focus only on assembly line basics and worn out techniques instead of challenging themsleves to learn product marketing, usability, and conversion optimization.Your advice on market research is extremely valuable.Great start to a promising series.  I look forward to more!


When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
While most search engine companies try to keep their processes a secret, their criteria for high spots on SERPs isn't a complete mystery. Search engines are successful only if they provide a user links to the best Web sites related to the user's search terms. If your site is the best skydiving resource on the Web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the heap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
Google has recently changed how you can use the Google Keyword Planner. Before, everyone who signed up could see the search volume for keywords. Now, it only shows estimates. There is a way to get around this. You need to create a Google Adwords campaign. The amount you spend doesn’t matter. After you do that, you will regain access to the search volume.
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
As a simple example, I recently renovated a Victorian-era house in the UK, and throughout the process, I was looking for various professionals that could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the local area would serve as great long-tail SEO content — it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Win-win.
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Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
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SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.


This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.

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Black hat SEO involves techniques such as paying to post links to a website on link farms, stuffing the metadata with nonrelated keywords, and using text that is invisible to readers to attract search engines. These and many other black hat SEO tactics may boost traffic, but search engines frown on the use of such measures. Search engines may punish sites that employ these methods by reducing their page rank or delisting them from search results.

Thanks for sharing the easiest methods for increasing website traffic. I was really confused about my website that what it is missing. But after reading your blog thoroughly it really helped me out in increasing my website traffic. The most amazing part of your article is that you have shared each and every basic thing so deeply that there is no place for illusions.


You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Think of it this way: The more specific your content, the more specific the needs of your audience are -- and the more likely you'll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person's query, and will rank higher.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.

Use social networks to expand your reach. Social networking is hugely important, and ensuring that you have a solid presence will have a large impact on your views. Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. There are a variety of ways that you can use social networks to extend your online presence, depending on the needs of your site.[3]
Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
Smartphone - In this document, "mobile" or “mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."
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