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Attempting to replace a dead link with your own is easily and routinely identified as spam by the Wikipedia community, which expects dead links to be replaced to equivalent links at archive.org. Persistent attempts will quickly get your account blocked, and your webiste can be blacklisted (the Wikipedia blacklist is public, and there is evidence that Google uses it to determine rankings), which will have negative SEO consequences.
I am a little confused on your first point. Sorry if it is a simple one to understand and I’m just missing it. What good would finding dead links on Wiki do for my personal website? I thought you would explain how to find dead links faster within my own site… but it seems that your tip is way more valuable than that. I just don’t quite understand what I do to positively affect MY site with this. Any help would be great 🙂 THANKS!
Specifics: Be as specific as you can with your recommendations. For example if you’re suggesting partnering with meal home delivery sites, find out which ones are going to provide the most relevant info, at what cost if possible, and what the ideal partnership would look like for content and SEO purposes. Even provide contact information if you can.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.
Yesterday I was re doing our process for ideas and alltop was a part of it. Now I have also known it was a bit spammy (some of my grey sites are featured ) but now it seems way too bad. You have places like new York times next to random adsense blog x. Guy kawasaki needs to really start giving some sort of influence ranking or at least culling the total crap ones.

Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!

After you have identified your target keywords, you need to create a page targeting that keyword. This is known as SEO content. In many cases, it makes sense to publish a blog post targeting keywords. However, you need to make decisions based on the search intent. If your target keyword phrase is “buy black Nike shoes”, then it doesn’t make sense to create a long-form piece of content.


How do you ask others for link opportunities? Most of the time people are only interested in either reciprocal links, or them providing guest posts on my site (when I reach out). And I can’t imagine if I did a round up post getting many inbound links. People would be thrilled that they had received a link, and wouldn’t create a reciprocal link to destroy the value.

I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
I second Rand's comment!  Congrats on moving from the corporate world to the independent consultant.  This is my goal for the near future.  I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet!  Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go.  Perhaps i'll find a few in this community over time!

Nice work Laura! This is going to be a great series. I'm working my way through SEOmoz's Advanced SEO Training Series (videos) Vol. 1 & 2 to build upon the advice and guidance that you and your team provided to me during my time at Yahoo!. Now many others will benefit from your knowledge, experience and passion for SEO strategy and tactics. Best wishes for great success in your new role.

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