While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Guest post on other blogs, and invite other bloggers to guest post on your site. Guest posts are a great way to drive traffic between related blogs, and allow you to gain readers that might not normally make it to your site. Be sure to allow any guest posters to link back to their own site, and share any guest posts the same as you would your own posts.
Give customers the ways with which they can access the translated version of your website easily. And if they are not able to execute that, then they will bounce without engaging. You can integrate the ‘hreflang” attribute to the website’s code and assure that the adequately translated version of the website appears in the search engines. Yandex and Google highly recognize it.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags. Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s). A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors. It wasn’t even enough to move up in the rankings.
We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
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As I had a teacher at school who was always really picky on how to draw conclusions I must say that the conclusions you drew for your health situation might be true, but dangerous. For example: If slightly more women than men suffer from health deseases it could be wise to write the information toward women. But, if you take search behaviour into account thing could look a lot different: It might turn up that men search more than women or that (senior) men are more present on the net than women.


Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Hey Brian, This article is really really awesome, Seriously you have covered all 21 points which i never read on anywhere over internet. Everyone shares basics but here you have shared awesome info specially that face book keyword research and 1000+ words in a post, and the wiki pedia ideas are really good and helpful. learned many things from this article. keep sharing this kind of info thanks

You mentioned: "many times clients have already done this work.  Ask them for copies of their market research reports when you start a project.  It will save you a ton of time and effort!"  We do this with most of our clients, like you said we have found that around 75% of the have some kind of Market research done, that saves you a lot of time and helps setting up the right SEO Strategy. 
Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.

In this excellent post, SEO and Digital Trends in 2017, Gianluca Fiorelli writes, "In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the "Internet of Moving Things."


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I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
Fantastic information ,extremely informative and highly valuable for individuals looking to achieve website traffic.Our marketing team involved themselves in this activity using a hybrid email marketing called EasySendy Pro. We saw some vast improvement in our email open rate and click through rate. Therefore, as per my experience I can confidently say that email marketing is very effective and also it drives good amount of traffic .
Relevancy is the first qualifier of a quality link opportunity. The next qualifying factor is the authority of the opportunity. Since Google doesn’t update PageRank (PR) anymore, you must rely on third party metrics. I recommend you use Domain Authority (DA) from Open Site Explorer, Domain Rate (DR) from Ahrefs, or Trust Flow from Majestic to determine the quality of your link opportunities. You should use all three tools if you can.
For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.
Also make sure that your blog posts are consistent with one another and that each post has the same-sized images, headings and font. Always ensure that your blog post titles don’t lead your visitors astray.  This may seem obvious, but it happens more often than you’d think. For example, if your blog post is titled “The Top 10 Places to Hike in Southern California” but the post itself talks about hiking spots all throughout the entire state of California, you’re probably going to lose visitors. After all, it’s not what they had signed on for!
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
On the other hand, I'd like to know how many people constitutes your new experience as an indipedent consultant? Infact, as others noted in the comments here, what you suggest is perfect especially for an in-house SEO situation or in for an Web Marketing Agency with at least 5/8 people working in. Even if all you say is correct and hopefully what everybodies should do, I honestly find quite difficult to dedicate all the amount of time and dedication in order to check all the steps described in your post. Or, at least, I cannot imagine myself doing it for all the clients.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
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