Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.

M.b.v. de hyperlinks onderin de hoofdstuk-pagina’s wandelt u door de verschillende onderdelen en leert u snel de belangrijkste zaken omtrent zoekmachine optimalisatie. U ziet daar ook steeds het overzicht met alle hoofdstukken (rechtstreeks of via een dropdown listbox). M.b.v. de dropdown listbox in de rechter zijbalk van de pagina’s kunt u ook direct naar ieder willekeurig hoofdstuk in deze handleiding springen. Steeds bovenaan de pagina is aangegeven wanneer het betreffende hoofdstuk voor het laatst is geüpdatet. Via het PDF-icoon dat steeds bovenin de pagina te vinden is, kan de betreffende pagina als PDF worden gedownload (en dus eventueel worden uitgeprint).


Use keywords (naturally): Identify your main keyword for the content, a few synonyms, and a few related keywords. Then make sure you’re actually using them in your content, headers, and page content. Don’t over-do it, though. Search engines have been cracking down on content that is “stuffed” with one or two keywords. Write for the reader, but do make sure those important words are present.
The practices and principles of ‘good’ content marketing, however, are here to stay, regardless of the definitions and even as content marketing – rightfully and obviously – continues to already be part of good, integrated and customer-centric marketing. We like the no-nonsense way in which expert Doug Kessler looks at the term, as you can see in the quote.

Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18]
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