LinkedIn is commonly known as the professional social network, and it’s obvious that its users are serious. Sixty-four percent of social referrals to corporate websites come from LinkedIn, compared to 17% from Facebook and 14% from Twitter. A glance at the demographics demonstrates that LinkedIn has the greatest percentage of college-educated, higher-income users of all the major social channels.

What's the point of creating content if you don't know whether it's working or not. This lesson will help you understand various metrics and data points to track and measure to see whether or not your initiatives are successful. This way your business is constantly growing and learning as opposed to doing the same ole' thing because it's what you've always done. You'll also learn how to communicate the results of your content efforts with the rest of your team.


Uiteraard meten we bezoek en activiteit op onze website met Google Analytics, zo’n beetje de standaard als het gaat om website-statistieken. Het is gratis, dus een betere prijs/prestatie-verhouding bestaat niet ;-) Wel vind ik dat Google Analytics door de jaren heen steeds ingewikkelder is geworden en daarom gebruik ik ook nog een ander statistiekenpakket (zie verderop in dit artikel).
Beveiliging van websites is ook een vak apart. Ook hierin kunnen wij van dienst zijn. Zorgen dat de site niet gehackt kan worden is een van de diensten die wij u aanbieden. Daarnaast zorgen voor backups van uw site en mogelijk kopieën van de site op andere servers hebben staan. Wij bieden onze eigen hosting aan en zijn resellers van domeinen. Hierdoor heeft u alles onder een dak bij ons.
If you’re ready to jump into content production and want to start writing right away, I understand. But at some point, you’ll need to define why you create content and what you’re trying to achieve with it. The decisions you make in this chapter will give you a strong foundation for your content marketing plan — and make you stand out as a content publishing guru.
1. Setting a Goal: You’re looking for ways to help your small business grow. You might want more customers, more recognition or maybe you’re looking to get ahead of the competition. Whatever the case may be, starting with a solid goal in mind greatly increases your chances of success. Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you know what to focus on.
Nun könnte man davon ausgehen, dass die ausgearbeitete SEO Strategie und die damit verbundenen Maßnahmen einfach abgearbeitet werden können. Doch spätestens seit den Google Panda und Penguin Updates hat sich gezeigt, dass Google uns gerne einen Strich durch die Rechnung macht und bestimmte Maßnahmen durch entsprechende Updates ihren Zweck nicht mehr erfüllen können oder überflüssig werden. Maßnahmen müssen dann plötzlich ganz anders priorisiert werden.

Content marketers are constantly battling for the attention of their prospects and customers. To help ensure that you're heard, you need to be genuine and tell a story that appeals to your audience. Your goal is to make a human connection. It's about resonating with people, people that need your help or guidance. In the world of business, a story helps you create contrast between choices. Stories will help your prospects make sense of decisions they're about to make, whether it's deciding on a needed product or service or making a purchase.

RIFF, voorheen Tribal Internet Marketing gelooft dat de vooruitgang van internet marketing wordt versneld door onderling vertrouwen. Wij streven daarom naar samenwerkingen met korte lijnen en zuivere communicatie. Samenwerken betekent voor RIFF: hard werken, aanspreekbaar zijn, volwassen dialogen kunnen voeren en vooral ook veel plezier maken.   Tribal Internet Marketing is samen met The Webcare Company en Jaagers onderdeel van RIFF.

Be sure to talk frankly about the outcomes they should expect from content marketing. Brand building? Check. Helps your social efforts? Check. Increases your audience? Check. But because most content marketing sits up at the awareness stage of the funnel, it's not realistic to expect customers will go en masse from reading one blog post to buying all the things.

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
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