Dan weet je meteen het nu van seo. Als jij de pagina kunt maken en tonen die hoort bij de zoekintensie van de google bezoeker, dan heb je een bezoeker blij gemaakt. Seo is niets anders dan google helpen met zijn bezoekers blij te maken als ze iets zoeken. Als tegenprestatie toont hij dan jou pagina als eerste. Waar het in dit artikel omgaat is hoe kun je google duidelijk maken dat deze pagina nu juist behoort bij deze zoekcombi.
Toch een kritische noot. Ik interviewde SEO-expert Kevin Verleg dit najaar (volledig artikel: http://supercontent.be/interview-kevin-verleg-seo-web-content/) en hij zegt min of meer dat synoniemen en alternatieve schrijfwijzes door Google op één hoop worden gegooid, en steeds meer denkt in ‘onderwerpen’ ipv ‘trefwoorden’. Dat zou aparte pagina’s creëren voor die varianten behoorlijk zinloos maken.
As mobile devices take over photography, replace alarm clocks, and provide on-the-go access to favorite social media platforms, as well as music and even audio books, they’ve transformed how consumers communicate and share information. Our smart phones and tablets have become 24/7 companions,” DeBroff explains. This year she says consumers will continue to ratchet up their mobile dependency as more usages emerge. Retailers that do not consider the impact of this sea change, and deal with it intelligently, will be left behind on shore.
Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.
It is used across the customer journey and customer life cycle but doesn’t start nor end with the customer in the strict sense. Internal customers are crucial in an integrated approach as well. Content marketing further serves several business functions in a consistent, integrated and continuous way. It looks at the customer from a connected and customer-centric perspective and takes into account the content requirements of anyone serving and engaging prospects and customers.
Testimonials. If case studies aren't a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you're a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.
The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company's written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.