One great tool to see how your competition has changed is Wayback Machine, which allows marketers to access petabytes of archived web pages. By sifting through Wayback Machine’s extensive database, you can track the evolution of your competitor’s brand and web presence, taking note of factors such as changes in UX design or differences in copy from one web version to the next.
Keyword research isn'tjust about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Dave Chaffey of Smart Insights collaborated with HubSpot and several content marketers, including us, to make an infographic and paper, based on the strategic framework and research of Dave Chaffey. In a step-by-step article we introduce you to different success parameters of content marketing with additional tips, quotes from the participants, the infographic and much more. A great place, providing all you need to go from plan to execution and optimiziation. It also contains a framework for content planning. Check it out via the button below.

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
I read your post on my mobile phone while on a bus travel and it stirred me due to the fact that I’ve been doing SEO lately the poor man’s way like blog commenting, Social bookmarking, forum signature, directory submission, etc. I don’t know if any of these things still work today since I’ve been practicing them since 2008. These 25 SEO tactics that you have shared got my interest. Actually I am planning to make a new site right now after reading this one. I found out that maybe I’ve been doing a lot of spamming lately that my site is still not ranking on my desired keywords. And also, you have pointed out that it is not just by means of Keyword planner that we will be able to get keywords since there are others like, as what you have said, the wikipedia and the like. I am planning to make use of this article as my guide in starting a new one. I bookmarked it… honestly.. 🙂 And since I have read a lot of articles regarding SEO tips from other sites, I can compare them to your tactics and this is more interesting and exciting. I want to build a quality site that can make me generate income for long years. THANK YOU FOR BEING GENEROUS WITH YOUR KNOWLEDGE. I will try to communicate with you through email and I hope you can coach me Brian. .. please.. 🙂
A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson will teach you how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that's more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.
Thanks for the great post. I am confused about the #1 idea about wikipedia ded links…it seems like you didn’t finish what you were supposed to do with the link once you found it. You indicated to put the dead link in ahrefs and you found a bunch of links for you to contact…but then what? What do you contact them about and how do you get your page as the link? I’m obviously not getting something 🙁
Our professional team is comprised of creative and skilled Web Developers who are experts at designing solutions that are both effective and economical. Whether you need a Logo Design for your new company, a custom Website Design, or assistance with designing a Web Marketing Campaign, Taylored Ideas has the experience to meet your needs. Not only will we work with your budget, but we will do it quickly and in a professional manner.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
Unlike traditional marketing, content marketing has no sales pitch. It does not try to directly advertise or sell a particular brand, product or service. Rather, it aims to capture mindshare with valuable, relevant information that is educational, entertaining and/or emotionally satisfying. In this way, content marketing succeeds in creating interest and awareness of the brand and its offerings.
SEO.com has been a world leading digital marketing agency for over a decade. We provide everything you need to grow your business and get ahead of your competition online. We are a one stop web shop, for the life of your business. Just recently, our team helped one client raise its website revenues from $500,000 per month to a whopping $1.5M per month. Get your proposal today.  Let’s make your own web site and marketing efforts the very best they can possibly be.
We created this guide to be an easy-to-digest and reliable reference for all aspects of content marketing, whether you're just getting started or are part of an expert team that's simply looking to review its fundamentals. From finding the right team and coming up with ideas that'll resonate with your audience to successfully promoting your content and scaling your content efforts up over time, we aimed to create a holistic look at the field of content marketing. We even threw a cartoon at the top of every chapter to keep things light-hearted. (That's Carl the Content Cat at the top of this page, and you'll get to know him and his boss, Boss Penguin, fairly well.)
These are usually single-word keywords with insane amounts of search volume and competition (for example, “insurance” or “vitamins”). Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.

The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
Keyword research isn't just a one-off task. Your website's foundation is built on keywords, so precisely what building blocks you use requires regular re-evaluation and maintenance. Search language shifts constantly, new keywords are being formed all the time, and your audience's needs develop and grow. As a result, keyword research is a job worth doing whenever you're looking to create new website content. This includes when you're looking at starting a new website, if you're writing a new blog post for an existing site, when you're deciding whether to promote a particular product or service, and beyond. It's also rather handy if you're restructuring your existing site and consolidating your content.
When a business has many citations with few inconsistencies, Google has more evidence that there is a relevant business is in that location. Therefore, Google is more likely to show that business listing when visitors in that area search for a related phrase. To quickly improve the number and consistency of your citations and improve your local SEO, consider using a service such as Yext, BrightLocal or Moz Local.
Making a list of possible search terms is hard. Up until a few years ago you could just check Google Analytics and see the terms people used to find your website, but unfortunately, that’s no longer possible. So you have pretty much no idea which terms people use in search engines to end up at your website. Luckily, there are still some other tools which make your keyword research a bit easier. Read our post about tools you can use in your keyword research for more tips and tricks.
But Google has championed machine learning as its future and seems 100 percent focused on growing this segment of the algorithm. Going forward, SEO practitioners will need to be proactive and invest in analyzing data and understanding search behavior across a variety of search and social platforms. This way they can develop the type of content that will motivate and influence user/search behavior which will in turn influence rankings and traffic.
This toolbar is based on the LRT Power*Trust metric that we’ve been using to identify spammy and great links in LinkResearchTools and Link Detox since 2012 and the free browser was just recently launched. It helps you promptly evaluate the power and trustworthiness of a website or page during your web-browsing way exacter than Google PageRank ever did.

If you’re an amateur blogger on the block, your first goal would be to increase SERP ranking. If you’re new to this space, it’ll definitely take a while to increase ranking. Guest blogging is one way to climb up the ladder sooner than you might otherwise be able to do. You have two ways to do this. You can offer to write a guest post for a popular blog in your space or request a popular blogger to write a guest post for your blog. Both ways it’s a win win for you.

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The respect and admiration of your audience will absolutely take time to build, as they require earning trust. Once you've proven your knowledge and (even more importantly) your integrity, though, you can become the guiding light that people turn to when everyone else is simply contributing to confusion. Sites that don't care a lick about quality—sometimes called content factories—are bound to give bad or misleading advice, making readers scratch their heads and wonder who they can trust. That should be you. The authority you gain then transfers to your products or services, making customers that much more likely to choose you over the competition.
Owned media is any content that your company creates and publishes via your company’s assets. This could be in the form of blog content, whitepapers, website copy, sales collateral, email and social media campaigns, or more. While you can fully control this content, not every piece should be a sales pitch in disguise — it’s still important to deliver value to your audience and build its trust.
We’ve discussed the mechanics of search and the importance of link popularity. We’ve explained that that a page is more likely to rank if it is part of an authoritative website and that a website is authoritative if it has many links to it from many other websites. Now it’s time to actually estimate authority of the websites that rank and therefore estimate the competition for a given phrase.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
3. Interviews: While many media companies use interviews as the core of their content offerings, take a page from Comedy Central’s Jon Stewart, who specifically extends his on-air interviews to be used as unique web-only content....Consider talking to key people related to the topic. For many businesses, this means your employees, as well as outside experts.
I believe that if you do anything right, according to Google rules, there is no way you get punished and your blog will definitely rank great. I agree with all the successful strategies states, such as to avoid duplicate content, images that make the loading speed of your page slow, etc. I consider that short tail keywords are obsolete now and it is hard to rank with them cause of too much competition.
SEO.com will work with you now and for the future to provide all the online marketing services you may need to keep growing your business competitively. Since we offer a complete, compatible array of web related services you won’t need to hire, herd, or manage random outside or foreign firms, and take the many risks of mixing them in to your projects.
Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.

Just a suggestion, but maybe you could write an article about generating traffic to a brand new blog. As you know, when you start out, you have only a couple posts and very little credibility with other bloggers, also the search engines will take considerable time to be of any benefit initially. Would be interesting to know how Brian Dean approaches that dilemma!
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. 

“Phrase” – The sum of the search volumes for all terms that include that whole phrase. If you were doing PPC and targeted the phrase match for pizza dough, ads would show for anyone who typed in social media, with or without additional keywords such as social media marketing or about social media. Organic results would include only results including the exact phrase social media.
In the latter category we also find platforms that are closely connected with, for instance, marketing automation platforms. The industry of content marketing software is growing fast but also evolving fast, with some players being acquired by large marketing software vendors. At the same time, we see several marketing software vendors but also content management firms and others including content marketing features.
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
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