SEO today is in many ways still a focused and specific discipline requiring experience and expertise. However, it has become much more dependent on, and integrated with, other digital marketing channels which is a good thing allowing for the scaling of content and resources. As most marketing is now digital, SEO has a proper seat at the table and place as a lead organic traffic driver contributing to end business goals.

Based on the initial analysis, an SEO consultant identifies specific deficiencies on the site, as well as opportunities for targeting new search traffic, and prepares a report for a search engine optimization campaign. This report will include recommendations for both on-site and off-site tactics that will support the overarching SEO strategy. The SEO will provide these recommendations to your so that you can begin optimizing your website, or the SEO can implement recommendations herself (often with the assistance of a qualified web developer). A professional company ideally will offer SEO solutions tailored for your individual circumstance. This will depend on factors such as the size of the site, if it is operating in a competitive or saturated market, whether it is a new website, is focusing on growth or ongoing maintenance and so on.
8. Technical SEO. Technical SEO is one of the most intimidating portions of the SEO knowledge base, but it’s an essential one. Don’t let the name scare you; the most technical elements of SEO can be learned even if you don’t have any programming or website development experience. For example, you can easily learn how to update and replace your site’s robots.txt file, and with the help of an online template, you should be able to put together your sitemap efficiently.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
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