What blog posts are generating the most views? What subjects are most popular? And how can you create more, similar content? These are some of the questions you’ll want to be asking yourself as you analyze your website data. Determine what pages are resulting in the most bounces (exit pages) and the pages through which people are entering your site the most (entry pages). For instance, if the majority of people are leaving your site after reaching the About page, that’s a pretty clear indication that something should be changed there.
Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.

Just ridiculously good as usual Brian, you continue to set the bar higher and higher each time I see a new post from you, well done. A quick point regarding point 16 about Google only counting the first anchor to a page, what is your opinion about links that go to DIFFERENT pages on the same site. I believe they pass equal weighting but would be good to get your option.
Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.
Guest post on other blogs, and invite other bloggers to guest post on your site. Guest posts are a great way to drive traffic between related blogs, and allow you to gain readers that might not normally make it to your site. Be sure to allow any guest posters to link back to their own site, and share any guest posts the same as you would your own posts.
He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?
Nice work Laura! This is going to be a great series. I'm working my way through SEOmoz's Advanced SEO Training Series (videos) Vol. 1 & 2 to build upon the advice and guidance that you and your team provided to me during my time at Yahoo!. Now many others will benefit from your knowledge, experience and passion for SEO strategy and tactics. Best wishes for great success in your new role.
In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.
Hey Mischelle, thanks for the input! It’s true, SEO is definitely a long game. You need to lay the foundation and keep improving your site, publish new content and promote what you already have. However, if you keep at it, it can pay off nicely over time. And you are right, picking the right keywords is one of the foundations for SEO success. Thanks for commenting!
In 2007, Google announced a campaign against paid links that transfer PageRank.[30] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[31] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[32]
Consider outsourcing article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said?
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!

We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂


People love reading about results. That’s because it’s one of the best ways to learn. You can read information all day, but results show you the practical application of the information. Create content showing real life results. It’s easy in my industry because results are all that matter. But this can work in other industries as well. Here are some non-marketing examples:
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
WOW. I consider myself a total newbie to SEO, but I’ve been working on my Squarespace site for my small business for about 3 years and have read dozens of articles on how to improve SEO. So far, this has been the MOST USEFUL and information-packed resource I’ve found so far. I’m honestly shocked that this is free to access. I haven’t even completely consumed this content yet (I’ve bookmarked it to come back to!) but I’ve already made some significant changes to my SEO strategy, including adding a couple of infographics to blog posts, changing my internal and external linking habits, editing meta descriptions, and a bunch more. Thanks for all the time and passion you’ve out into this.
A solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience. And this generally has the best ROI, as there is no cost per click — so you are scaling your marketing without directly scaling your costs. This kind of SEO strategy is not right for every business, but when it is a good fit, it’s almost unbeatable.

Wonderful tips have been shared in this article! A complete guide on how to increase traffic using social media platforms. We all must be not be aware of most of the things. I am pretty sure, this article is going to be very useful and helpful for all the bloggers and website owners to get more followers and engagement to promote their marketing and run a successful business.
Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my old posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.

SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47]
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By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb (Adversarial Information Retrieval on the Web), was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.
Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
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So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
For some reason I had to delete some pages, these pages are using the HTML suffix, so I blocked them in robots.txt use Disallow: /*.html, but it’s been almost a year, I found that google robot often capture these pages, How can I quickly let Google completely remove these pages? And I have removed these URL from google webmaster tool by google index-> remove URLs, but Google still capture these pages.

Hey Brian, This article is really really awesome, Seriously you have covered all 21 points which i never read on anywhere over internet. Everyone shares basics but here you have shared awesome info specially that face book keyword research and 1000+ words in a post, and the wiki pedia ideas are really good and helpful. learned many things from this article. keep sharing this kind of info thanks

Not only are the tactics creative and unique, but you did an excellent job outlining each with step by step instructions, including great visuals, and providing concrete examples on how to implement the linking tactic. My favorite is probably the Flippa tactic. Amazing for pulling information on how other webmasters were able to acquire links, etc. Thanks again!
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
As a simple example, I recently renovated a Victorian-era house in the UK, and throughout the process, I was looking for various professionals that could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the local area would serve as great long-tail SEO content — it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Win-win.
2. Targeted Keyword Discovery: Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has (or plans to have sans audience targeting), which may be limited. I can do keyword research on health conditions and drugs (content I have on my site) and determine what the general population is searching for and optimize my current content, or I can cast my net wide and look at what my target audience wants first, then do my keyword research. You may find there are needs that your site is not meeting. Knowing my senior audience is interested in primarily in prescription drug plans and cheap blood pressure medication, I can first make sure I’m providing that content, and then further determine the top keywords in these areas (in the next article Step 2), and use those terms in relevant and high visibility areas on my site.
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.
Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.
Another example when the “nofollow" attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow" attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.
Start browsing through articles in the same category as your content. Like the articles you genuinely like, and downvote the ones you’re not interested in. Do this for a few minutes every day.This step is very important – StumbleUpon uses the data to learn what kind of content you like. When you submit content, StumbleUpon will show it to other users who like the same kind of content.Act like your ideal reader, and that’s who StumbleUpon will share your content with.
Backlinks. If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.

Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.


Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Google has recently changed how you can use the Google Keyword Planner. Before, everyone who signed up could see the search volume for keywords. Now, it only shows estimates. There is a way to get around this. You need to create a Google Adwords campaign. The amount you spend doesn’t matter. After you do that, you will regain access to the search volume.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .


Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.

We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
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