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This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.
Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner's Guide to Link Building.
SEO today is in many ways still a focused and specific discipline requiring experience and expertise. However, it has become much more dependent on, and integrated with, other digital marketing channels which is a good thing allowing for the scaling of content and resources. As most marketing is now digital, SEO has a proper seat at the table and place as a lead organic traffic driver contributing to end business goals.
The next step is to do the same analysis with a keyword that’s slightly more long tail. Longer and more specific search terms will generate less traffic, but ranking on those terms will be much easier. Focusing on a whole bunch of long tail keywords combined could very well attract a lot of traffic. Once you’ve managed to rank for those long tail keywords, aiming for more head terms will become a bit easier.
Keyword Explorer by Moz – A one-stop shop from the SEO specialists at Moz, Keyword Explorer is a versatile, dynamic program that covers nearly every aspect of the keyword process. With Keyword Explorer, marketers can brainstorm keywords, build lists and filter them by topic; you can analyze metrics, click-through rates and other measures of effectiveness; and you can even spy on and assess keywords used by your business rivals.
The “marketing” part of content marketing can lead to confusion as content marketing is not just used for strict marketing purposes. It’s also used for sales enablement, public relations, etc. Good programs involve multiple internal customers (customer service, sales, product marketing, brand management, etc.) and content marketing is not owned by marketing (nor by PR or any other division).
These milestones cannot be done without using some of the most effective SEO strategies and practices available. Speaking of SEO strategies, it pays to be daring and risk-taking every once in a while. In fact, some of our achievements used some unique strategies that can be risky should they not be properly applied. With that in mind, here are some daring SEO strategies that you must try this 2018.
Marketers are now moving toward a more centralized mode of social sharing, putting their investments only in proven platforms they’ve actually found traction on. This correlates to higher line-item ROI and a more consistent experience for social followers. Integrating social distribution directly into the content marketing supply chain amplifies the total reach of your assets and allows you to quickly see how engaging your content is, while receiving real-time feedback from online users.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Google’s Gary IIIyes sent this tweet on August 18, 2015, saying that, “If you're an SEO and you're recommending against going HTTPS, you're wrong, and you should feel bad.” The “S” in HTTPS stands for security, and if your URL leads with HTTPS (https://example.com) instead of HTTP (http://example.com), then your website is secure. Google wants you to move your site to HTTPS so badly that they are now giving a ranking boost to websites that are secure. As we move into 2016, we will be seeing many new websites transferring to HTTPS.
Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought-through strategy.
Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities for better targeting or optimization, or are suffering from the other challenges I've listed below. Perhaps the problems below are greatest for larger organizations who most urgently need governance.
Like many SEOs, I was hired with one vague responsibility: to set up an SEO program and achieve results. Like many SEOs, we jumped right in and started spewing out SEO audits, rewriting title tags, offering up link suggestions, rewriting URLs and so on. And like many SEOs we promised results. But what we didn’t do, until that fateful launch, was develop a comprehensive strategy.
We now have a dedicated SEO strategist who, among other things, develops 90 day plans for our websites. 90 days isn't longterm planning, but at least we have a strategic objective for the quarter. He also works closely with our UX team to identify the target audience - the crew that does the persona research and focus groups prior to the wireframe stage.
There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.