You can see that a lot of people are searching for cheese related things around the same time they are searching for wine. This is somewhat expected, but there are many targeted keyword ideas you may not have thought of. And you know these trend right along with red wine - so you could time your content to go with the seasonal trends a bit better too.
To answer the question 'What is digital marketing?', we have put together this new visual definition summarizing all the activities that form digital marketing that needs to be managed across the Smart Insights RACE Planning framework. It's used in the new, 6th edition of Dave's Digital Marketing book. We explain best practices for all of these in our Digital Marketing Elearning course. The infographic is divided into activities to develop and manage digital strategy at the top to the marketing activities at the bottom.
3. Keyword Typo Generator – People often misspell or hit the wrong key when they type a word into search. SEOBooks keyword typo generator helps generate a list of the most common misspellings for a particular keyword. We recommend that you use this tool on your branded terms, as well as on high traffic head terms (high traffic keywords are usually less targeted keywords, consisting of single words or very short phrases etc.). You don’t have to run this on long tail keywords, or keywords that have very low traffic/search volume.
Many people want to know how big their keyword list should be. This depends a lot on how big or complex your product or service is, but it doesn’t need to be huge. Unless you are developing a list for a large enterprise, think dozens or hundreds instead of thousands. In PPC, you can use broad match (to capture long-tail terms) and Google’s keyword reports (to add the effective ones to your list).
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.