Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][52] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[53] although the two are not identical.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.
2. Targeted Keyword Discovery: Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has (or plans to have sans audience targeting), which may be limited. I can do keyword research on health conditions and drugs (content I have on my site) and determine what the general population is searching for and optimize my current content, or I can cast my net wide and look at what my target audience wants first, then do my keyword research. You may find there are needs that your site is not meeting. Knowing my senior audience is interested in primarily in prescription drug plans and cheap blood pressure medication, I can first make sure I’m providing that content, and then further determine the top keywords in these areas (in the next article Step 2), and use those terms in relevant and high visibility areas on my site.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Specifics: Be as specific as you can with your recommendations. For example if you’re suggesting partnering with meal home delivery sites, find out which ones are going to provide the most relevant info, at what cost if possible, and what the ideal partnership would look like for content and SEO purposes. Even provide contact information if you can.

We now have a dedicated SEO strategist who, among other things, develops 90 day plans for our websites. 90 days isn't longterm planning, but at least we have a strategic objective for the quarter. He also works closely with our UX team to identify the target audience - the crew that does the persona research and focus groups prior to the wireframe stage.
Black hat SEO involves techniques such as paying to post links to a website on link farms, stuffing the metadata with nonrelated keywords, and using text that is invisible to readers to attract search engines. These and many other black hat SEO tactics may boost traffic, but search engines frown on the use of such measures. Search engines may punish sites that employ these methods by reducing their page rank or delisting them from search results.
Consider outsourcing article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said?
Getting traffic is always important but one should not worry too much, nothing happens in overnight, Now I read this article and genuinely tried to make my own impression about the post which automatically creates a link to my blog but don’t try hard thinking back links in mind, you always get caught in some or the other way, Panda and Penguin are one such examples.
Btw, I was always under the impression that digg and delicious were dying but I’m really mistaken. Your(and Jason’s) thinking is foolproof though. If these guys are already curating content, there’s no reason they wouldn’t want to do more of just that! Seo has become a lot of chasing and pestering…it’s good of you to remind us that there are people out there just waiting to share stuff, too.:)
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Thank you so much for these great SEO techniques you posted on your blog. I also follow you on your youtube and listened to almost all of your videos and sometimes I re-listen just to refresh my mind. Because of your techniques, we managed to bring our website to the first pages within a month. Adding external links was something I never imagined that it would work. But it seems like it is working. Anyway, please accept my personal thank you for coming up with and sharing these techniques. I look forward to your new blog posts and youtube videos!
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