Laura,Great post. This touches something I wish more SEOs practiced: conversion optimization. I think most SEOs think of what they do as a service for, instead of a partnership with clients. The end result should never be raw traffic, but value obtained through targeted, CONVERTING traffic.You make excellent points about market research, product input, content creation, and other functions many SEOs and SEMs neglect.More and more SEO providers focus only on assembly line basics and worn out techniques instead of challenging themsleves to learn product marketing, usability, and conversion optimization.Your advice on market research is extremely valuable.Great start to a promising series. I look forward to more!
Although this is a step-by-step series, everyone's methods will (and should) vary, so it really depends on how much time you think it will take (if you're billing hourly). What tools do you have at your disposal vs. how much researching for information will you have to do on your own? Will you have to pay for research reports or companies? Do you pay a monthly service for data or research?
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Some features on the Service require payment of fees. If you elect to sign up for these features, you agree to pay Us the applicable fees and any taxes as described on the Service. All payments due are in the U.S. dollars unless otherwise indicated. Upon payment, You will have access to the chosen features immediately. If Your use of the Service is terminated for any reason, whether by You or by Us, You will lose and forfeit any time remaining on Your account with Us.
I second Rand's comment! Congrats on moving from the corporate world to the independent consultant. This is my goal for the near future. I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet! Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go. Perhaps i'll find a few in this community over time!
Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂
If you are using Responsive Web Design, use meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel="canonical" and rel="alternate" elements.