Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.

This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!


Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.

Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?
Under no circumstances shall MyThemeShop be liable for any direct, indirect, special, incidental or consequential damages, including, but not limited to, loss of data or profit, arising out of the use, or the inability to use, the materials on this site, even if MyThemeShop or an authorized representative has been advised of the possibility of such damages. If your use of materials from this site results in the need for servicing, repair or correction of equipment or data, you assume any costs thereof.
Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner's Guide to Link Building.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[33] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[34] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[35]

Laura,Great post.  This touches something I wish more SEOs practiced: conversion optimization. I think most SEOs think of what they do as a service for, instead of a partnership with clients.  The end result should never be raw traffic, but value obtained through targeted, CONVERTING traffic.You make excellent points about market research, product input, content creation, and other functions many SEOs and SEMs neglect.More and more SEO providers focus only on assembly line basics and worn out techniques instead of challenging themsleves to learn product marketing, usability, and conversion optimization.Your advice on market research is extremely valuable.Great start to a promising series.  I look forward to more!
Attempting to replace a dead link with your own is easily and routinely identified as spam by the Wikipedia community, which expects dead links to be replaced to equivalent links at archive.org. Persistent attempts will quickly get your account blocked, and your webiste can be blacklisted (the Wikipedia blacklist is public, and there is evidence that Google uses it to determine rankings), which will have negative SEO consequences.
For some reason I had to delete some pages, these pages are using the HTML suffix, so I blocked them in robots.txt use Disallow: /*.html, but it’s been almost a year, I found that google robot often capture these pages, How can I quickly let Google completely remove these pages? And I have removed these URL from google webmaster tool by google index-> remove URLs, but Google still capture these pages.
Yes the article was highly informative it\’s very very useful to the newbies like me in the field of digital marketing, It shows instead of creating some website / blog waiting with hope for the traffic to come instead put more logical steps. Promoting at the different sources where usually traffic can be built for the websites excellent insight hope we can use to the fullest extent with your further guidance & support of-course.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂
Your MyThemeShop individual/package product(s) information will be emailed to the email address (that you will provide) once we receive your payment or after completing the registration. Even though this usually takes a few minutes, it may also take up to 24 hours. You can contact us through our contact page if you do not receive your email after waiting for this time period. You will have access to purchased product/bundle and the support forum after logging in with the given credentials.​
Think of it this way: The more specific your content, the more specific the needs of your audience are -- and the more likely you'll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person's query, and will rank higher.
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
×